Divisão de Observação da Terra e Geoinformática

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====== The Social Life of Information ======
|John Seely Brown, Paul Duguid|[[http://books.google.com.br/books?id=2rgbwF6vn0EC&dq=the+social+life+of+information&pg=PP1&ots=xHquH3RjK4&sig=pIIEztTdE71qGG5eLY82Sa5qc8c&hl=pt-BR&prev=http://www.google.com.br/search%3Fq%3Dthe%2Bsocial%2Blife%2Bof%2Binformation%26ie%3Dutf-8%26oe%3Dutf-8%26rls%3Dorg.mozilla:pt-BR:official%26client%3Dfirefox-a&sa=X&oi=print&ct=title&cad=one-book-with-thumbnail#PPA12,M1|html]]|

{{  http://www.leg.ufpr.br/~pedro/figures/social-life-information.gif}}

Drawing from rich learning experiences at Xerox PARC, from examples such as IBM, Chiat/Day Advertising, and California's "Virtual University," and from historical, social, and cultural research, the authors sharply challenge the futurists' sweeping predictions. They explain how many of the tools, jobs, and organizations seemingly targeted for future extinction in fact provide useful social resources that people will fight to keep. Rather than aiming technological bullets at these "relics," we should instead look for ways that the new world of bits can learn from and complement them.

Yet a little time in the nether regions of the Web can make you feel like the SETI researchers at the University of California, Berkeley, searching through an unstoppable flood of meaningless information from outer space for signs of intelligent life.

So as information technology tunnels deeper and deeper into everyday life, it's time to think not simply in terms of the next quadrillion packets of the next megaflop of processing power, but look instead to things that lie beyond information.


The ends of information, after all, are human ends. The logic of information must ultimately be the logic
of humanity. For all information's independence and extent, it is people, in their communities, 
organizations, and institutions, who ultimately decide what it all means and why it matters.